Advantages of Madrid Protocol

Centralization
Before the ratification of the Madrid Protocol, trademark protection abroad required the filing of individual applications tailored to the various preferences and fee structures of each nation. In contrast, through the Madrid Application, trademark holders may file one application, in one language, at one time to enjoy the benefits of trademark protection.  As of April 2016 there are now more than 95 countries and regions party to the Madrid protocol. The Madrid Application allows trademark owners to target the countries in which they need trademark protection. When a business expands into new markets beyond those already designated, a simple, inexpensive update to their Madrid Application makes the adjustment painless.

Cost Savings and Speed
Country-by-country registration was an onerous process before the Madrid Protocol, since both governmental and legal expenses for filing abroad on an individual, country-by-country basis were costly. However the standardization of form requirements and fee structures provided by the Madrid Protocol have reduced fees for international registration by about 60%. It is now both possible and advisable for many smaller businesses to consider foreign trademark protection that previously was feasible only for large corporations. In many countries, applying through national trademark offices can take up to four years; however, Madrid Protocol applications must be examined and acted upon by trademark officials in signatory nations within 18 months of filing.